New 500 the icon reloaded wins the BEA 2015 Award for best B2B Event (agency LaBuccia)

A vertical and dynamic event, a journey through the époques and models of the Fiat 500, experienced in a large elevator realized with a help of VR. Upon entering the elevator the vertical journey began: journalists disembarked before the 57th floor and found the “Cinquino”, then at the 207th floor to discover the 500 from… Read More